Essentials 3 Features of an ESP or Email Marketing Tools


For every startup and business, email marketing is one of the best practice. To help them with this practice, there are several automation tools too. These ESP or email marketing tools to mail beautiful email templates provide you with different services or features
These services are integrated on one single platform that is your email marketing tools. But in this nearly perfect world, your emails have to be nearly perfect too. The question is how can you keep up with this expectation. This is where the features of your tool give you a helping hand. So what are the features that a tool must-have?
Email Visual Editor:
You will see that many tools are providing you with amazing email templets that you can use for your campaign. But what if you have some else in your mind. Can you make a custom templet? Or can you edit that fix templet with that tool? These are the questions you have to check before jumping to by the ESP or email marketing tool.
Some essential features of an editor are Drag and Drop email template editor, Mobile responsive, Support of HTML and CSS. Drag and drop make things easy for a newbie to software easy to come up with an email that he/ she was thinking of. With mobile responsive and support of HTML and CSS, it makes easy for recipients to read the email on any device, no matter the resolution.
Data Processing and Report Generation:
Knowing what is happening with your emails helps you rethink of your marketing strategies. Not just that, the data and report generated by the tool also show you where emails are lacking, how people are interacting with your mails.
Not just the mail, but it also tells you how recipients are interacting with elements of the mail. It tells which link or button was clicked inside the body of the email. So now you know what your audience wants. And if you know it then you should better come up with a strategy to target them.
Align with Data and CRM:
Integration is one essential part of any good email marketing tool. When you integrate your CRM with your ESP or Email Marketing Tool then it gets easy for a business to maintain 2 things from one place. Now you don't need to switch between 2 software while running the campaign.
A good ESP tool will integrate all the data from CRM to itself. This will result in increased efficiency and productivity of the campaign. It will also help you with increasing transparency and success. With up to date contact data you are charging up your campaign with this integration of CRM.
While these 3 were essential in making an email marketing campaign more effective for you, make sure you are not missing essential elements to make your email perfect.

  • Email must be sent from a person, not from a company.
  • Personalized email subject creates more juice.
  • Email body must have a call to action button.
  • Keep emails short and Precise toward your goals.
  • Personalize your email with your customer’s data.
Now you know how you what kind of email marketing tool you need and learnt how to construct a perfect email, it is time to put the words into action.

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